A devastating noise trauma which ended his music career in an instant inspired Andy Shiach, founder of Advanced Communication Solutions, to train as an audiologist and embark on a mission to educate the public on the importance of looking after their hearing.
Fast forward 30 years and ACS is the most popular brand of in-ear monitoring for musicians in the UK. Each set of earphones is custom moulded from medical grade 40 Shore silicone following an individual fitting by an audiologist.
Following the individual handcrafting of the earpieces, they are coated with a silicone lacquer impregnated with a SteriTouch antimicrobial additive. Evenly distributed as a 5 micron powder, SteriTouch is effective against the two main causes of ear infections; Staphylococcus Aureus and Pseudomonas Aeruginosa, offering an additional line of defence against bacterial contamination thought to be partly caused by extended use of earphones.
Andy Shiach comments “We’ve been using SteriTouch for a long time with no issues, no one has ever come back to us with any problems with infections, which is testament to a great product”
Endorsed by a huge range of musicians, including Jessie J, U2, One Direction, Lily Allen and the BBC Orchestra, ACS is a prime example of a SteriTouch customer taking advantage of its accessibility policy of no minimum order quantities or annual spend. All customers receive the same level of product and branding support, and access to the company’s R&D facility.