The new freshfibres™ antimicrobial nylon multifilament yarn has been demonstrated in independent tests to outperform two of the leading brands. <read more>
In 2011, an Ipsos MORI poll confirmed that SteriTouch® was associated with hygiene by more consumers than our four main competitors combined.
At the end of 2012 the poll was repeated. SteriTouch® was this time compared with six competitors yet we still emerged as, by far, the most relevant brand for any company looking to maximise the benefit of adopting antimicrobial technology <read more>
SteriTouch® has announced a new partnership with Everbuild Building Products Ltd, the UK’s leading brand in sealant, adhesive and building chemical products.
The decision to incorporate SteriTouch® into many of the products in Everbuild’s Sealant, Tile Adhesive and Grout ranges will provide a crucial extra selling point to already established brands such as Forever White Sealant and Plumbers Gold and will be commercially available from January 2013.
SteriTouch® will protect the area to which the product is applied from the growth of mould, and the build-up of bacteria and biofilm, ensuring that it is easier to clean and maintain. SteriTouch, in conjunction with Everbuild, offers a strong partnership where users can benefit from the highest quality antimicrobial products, developed and manufactured by Everbuild at its Leeds-based facility.
In addition to preventing the growth of germs such as E-Coli, MRSA and Salmonella, the Forever White range boasts a 10 year guarantee against black mould, of particular importance in bathroom and kitchen areas where damp and humid conditions can lead to discolouration and deterioration of sealant and adhesive products.
SteriTouch® is an established and trusted brand used by a broad range of clients, from small start-ups to global corporations such as World Dryer, Universal Electronics and Mothercare.
The trademark is used across a diverse range of market sectors
and has been
confirmed by a recent Ipsos MORI poll as
the co-brand most associated with hygiene.
With no licensing fees and
marketing and legislative support, SteriTouch® is undoubtedly the most accessible antimicrobial co-brand.
< read more>